2024 is already looking to be an exciting year. We have drawn insights from industry-leading reports, our internal data, and experts in the SHE Media Collective to bring you the content and digital trends that will dominate in the coming year. As you plan and start to implement your editorial and content strategy for the year, don’t ignore these high-performing content trends and predictions across various publishing niches in 2024. These predictions show the direction of user interest in 2024. What will people be searching for on the web and what are the most popular interest and topic areas? As you write and create don’t ignore these topics as they are a good way to keep your content fresh and also serve as keywords to insert into your articles and overall content strategy.
Food & Recipe Trends
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Recipe mashups
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Gummy candy kabobs
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Carbonara ramen
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At-home coffee stations
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Mindful eating “healthspan”
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Nostalgic dining (reviving old brands)
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Convenience yet healthy options
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Non-alcoholic fancy/fun drinks
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Innovative snacks
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Rise of global flavors and ingredients
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Interesting spice combinations
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Sustainability in cooking/eating
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Women’s health supplements and food products
Beauty & Fashion Trends
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Bows and Bow aesthetics
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Metallic/Silver accessories and clothing
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Pops of Color
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Red as a statement color
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Blue hues
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Bigger and Bolder
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Chunky hoops
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Big braids
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Sculptural jewelry
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Big hair
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Bucket boots
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Maryjanes
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Colorful Sneaker Trends
Lifestyle: Home & Decor Trends
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Kitschy kitchen
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Eccentric kitchen
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At-home coffee stations
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Retro design
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Dopamine furniture
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Fun lamps/lampshades
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Timeless decor/and neutrals
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Nature in the home
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Turtle terrarium ideas
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Fish tank theme ideas
Lifestyle: Wellness Trends
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New and niche sports (pickleball, badminton)
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Combat sports and workouts
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Meaningful connections/ conversations
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Bodycare/Body skincare routine
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Digital tracking of physical and mental health
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Probiotics
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Decline of restrictive diets
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Mindfulness and Meditation
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A wellness and mental health approach in every niche/for every brand
Parenting Trends
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Gentle parenting names
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Eco-conscious parenting
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Healthy boundaries on social media usage
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Vintage baby names
Entertainment Trends
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More Streaming services will emerge
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Streaming platforms will consolidate
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Podcasting will continue to rise in popularity
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Anticipated Movies: Dune 2, Kingdom of the Planet of the Apes, Kong vs Godzilla: The New Empire, Inside Out 2.
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AI in various facets of entertainment
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UGC (User Generated Content) competing with traditional media platforms
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Continued rise of social video
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Notable Entertainment Events
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Golden Globes
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Emmys
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The Grammys
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Super Bowl
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Mardi Gras
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BAFTA Awards
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SAG Awards
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Oscars
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Notable Dates and Events Jan/Feb/Mar
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MLK Day (January 15)
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Black History Month (February)
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Lunar New Year (February 10)
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Mardi Gras (February 13)
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Valentine’s Day (February 14)
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President’s Day (February 19)
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Women’s History Month (March)
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SXSW (March 8-16)
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St. Patrick’s Day (March 17)
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Equal Pay Day (March 15)
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Easter (March 31)
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Ramadan (March 11-April 9) and Eid-al-Fitr (April 9)
Trends and You! How to Use Trends to Your Benefit
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Stay in your chosen content niche and find trends that bring new perspectives to grounded topics.
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Insert a trend in intervals into your content calendar (monthly, weekly, etc).
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Pick a trend with recurring tendencies and create a content cluster on the topic.
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Make your content voice search-friendly and use properly sourced/licensed quality images.
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Be flexible in your approach and experiment.
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Be watchful and stay up-to-date on new developments in your niche.
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Create content that answers common questions in your niche and provides educational value.
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Create content for notable dates weeks ahead. E.g if you want to create Valentine’s Day content like tips, recipes, activity recommendations, etc, publish weeks before Valentine’s Day as that’s when people begin their search.
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Be excited about and embrace new changes not *fearful*.